HOW TO
CREATE PRODUCT CONCEPTS
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
A solid product concept helps you know that your product is on the right track. It lets you streamline your goals to build a product that adequately provides for your users' needs.
Expand product creation possibilities
How to identify user behavior trends that can become "game-changers"
How to transform insights into product UI/UX
How to explore inspirations for product creation
How to build concepts for product/features validation
This premium tool includes:
62 Pages | 8 Workshop Printables© | Success Stories
Success Story - 1#
Founders of photo editing software for Mac computers wanted to understand why their marketing communications weren’t working well with their users.
They were sure that their users were photographers, but when they visualized the photographers' behavior, they found that only 30% had a Mac computer. They also needed to make 5 decisions before purchasing.
The level of demand for the software among these users dropped to between 1.5%-30%.
Instead of fixing the barrier and adapting the software to work with more computers, they adapted their Mac product UI/UX to Mac community behavior insights.
In 1983, a 4-year-old girl kept asking her mother: When will we arrive? How much longer? How much longer? How much longer?
Her mother, Jen, tried to answer and explain in any way possible, but the girl was not satisfied with the explanations given to her. Jen searched the library and shops for every possible way to show her child the sense of time passing, but the only thing she could find was a sand clock.
She looked at the sand clock and decided to translate its action onto the analog clock – this is how Time Timer was created, an analog clock that creates a visualization of time passing.
Today, the clock can be found in kindergartens and elementary schools all over the world.
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Exclusive successful stories for inspiration
Unique techniques to enrich knowledge
Appeared in
4 Factors that
made Zoom
3 Skills to learn from 'the founder'
Problem fit or
Market Fit?
8 Tactics to become a potential $1B unicorn
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