HOW TO
VALIDATE
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
Product validation helps you receive 85% certainty that what you're developing has strong market demand before you invest time and money. This tool will teach you the quickest and easiest way to receive product validation from your users.
Learn how to validate product concepts
How to profile your key audience
How to filter your targeted audience with templated questions
How to conduct product logos, statement & branding polls
How to conduct product pricing & buying motivation polls
This premium tool includes:
52 Pages | 9 Workshop Printables© | Success Stories
Example - 1#
The effect of validating your product with the KEY user
In 2004, Coca-Cola identified a product opportunity among a new audience of 20-40-year-olds who liked the taste of cola but wanted fewer calories and sugar. They knew this audience liked the fact that Diet Coke had fewer calories – but not the taste. So that year Coca-Cola decided to come up with a new product called C2, which would meet that opportunity – 1⁄2 calories with the same taste as classic Coca-Cola. Unfortunately, they didn’t think about testing the product with users before launching. To their big surprise, the product failed.
A poll of their KEY users revealed that they didn’t want to reduce calories or sugar. They wanted 0 calories and a maximum taste. A year later, Coca-Cola already knew what their KEY users wanted, and came out with a zero-calorie Coke with maximum taste.
5 suitable users can provide 85% product validation
Jacob Nielsen, a product usability researcher, published a qualitative study in 1993 detailing why feedback from just 5 users is effective in running quick validation of a product.
5 users can identify up to 85% of possible product failures/problems, so there is no need to spend time and resources on more comprehensive testing for the remaining 15%.
The probability that 1 user will identify a problem with a product during a 1:1 review
is only 31%
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Exclusive successful stories for inspiration
Unique techniques to enrich knowledge
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
Appeared in
4 Factors that
made Zoom
3 Skills to learn from 'the founder'
Problem fit or
Market Fit?
8 Tactics to become a potential $1B unicorn
© Copyrights by Rinat Keinan.
All elements, illustrations, and content on this website are protected under copyrights© laws (2018) Rinat keinan’s pipeline strategic tools. Tel-Aviv, Israel. Powered by Kartra. Designed via Canva