HOW TO
SEGMENT USERS
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
User segmentation is not only important, but vital, in order to optimize your marketing strategies, maximize a user's value to your business, and improve user experience and satisfaction.
Maximize your user value
How to identify trends that can become "game-changers"
How to maximize insights into user- product fit
How to transform limitations into demand opportunities
How to map users' journeys to know where to influence
This premium tool includes:
69 Pages | 6 Workshop Printables© | 4 Case Studies Examples
Success Story 1#
Founders of photo editing software for Mac computers wanted to understand why their marketing communications weren’t working well with their users.
They were sure that their users were photographers, but when they visualized the photographers' context behavior, they found that only 30% had a Mac computer. They also needed to make 5 decisions before purchasing.
The level of demand for the software among these users dropped to between 1.5%-30%.
Instead of fixing the barrier and adapting the software to work with more computers, they looked again at the behavior roadmap and found another potential user that only needed to make 3 decisions before purchasing.
The level of demand for these users increased from 40%-100%!
By building a user decision roadmap, they discovered a NEW user, which was a “game-changer” for product demand!
Success Story 2#
Once you understand the number of decisions your KEY user has to make before purchasing, you can identify the key touchpoint that will have the biggest impact on conversion. This can cut your marketing costs dramatically because you will know where to invest your money to get the biggest return on investment (ROI).
In 2012, I launched a new product for Israel’s moms. By segmenting moms, I discovered that new moms and experienced moms make different purchasing decisions. Unlike experienced moms, new moms act according to other moms’ advice 100% of the time.
Instead of planning marketing activities to reach all moms, I defined one KEY opportunity to invest my budget - building a new mom online community.
This helped maximize product demand to a 12% market share and reduced marketing costs by 80%!
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Step-by-step user journey builder
Unique techniques to maximize value
4 Factors that
made Zoom
3 Skills to learn from 'the founder'
Problem fit or
Market Fit?
8 Tactics to become a potential $1B unicorn
Appeared in
© Copyrights by Rinat Keinan.
All elements, illustrations, and content on this website are protected under copyrights© laws (2018) Rinat keinan’s pipeline strategic tools. Tel-Aviv, Israel. Powered by Kartra. Designed via Canva