HOW TO
DEFINE PRODUCT FEATURES
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
As a product creator, you want your product to offer maximum value! Features should be evaluated based on quantifiable ways that they will add value to the end-users.
How to maximize your product value!
How to create a features board for each product creation
How to define the core features to prioritize
How to explore intuitive inspiration to enrich product requirements
How to quickly validate features for proof of concept
This premium tool includes:
57 Pages | 7 Workshop Printables© | Success Stories
The effect of a non-intuitive feature on product sales
In 2007, Microsoft decided to launch a premium operating software named Vista, at an investment of $500 million. The public and media had high expectations of this launch, with a forecast of at least 50% of existing Microsoft users choosing to use it within two years.
Microsoft was so sure that the new technology would motivate existing and new users to use the software that they simply didn’t think about whether it was worth examining all the product features before programming. When the launch moment came, there were not many users. In analyzing the software version failure, they found that there were steps in the software that were too complex to understand – even among existing Microsoft users.
The effect of a non-intuitive feature on product usage
You probably know Airbnb.
What many don’t know is that before the product became a great success, it started with just 2 users in San Francisco, USA. The founders didn’t understand how their great idea wasn’t taking off in reality! They decided to interview “one-time users”. After 3 months, they discovered that the feature for choosing dates was too complex and made the whole product difficult to use. This non-user-friendly feature caused the % usage rate to drop dramatically. Today, of course, they have millions of users, thanks to examining each and every feature to make it as intuitive as possible to use.
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Exclusive successful stories for inspiration
Unique techniques to enrich knowledge
Appeared in
4 Factors that
made Zoom
3 Skills to learn from 'the founder'
Problem fit or
Market Fit?
8 Tactics to become a potential $1B unicorn
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