HOW TO
CREATE BRANDING AUTHENTICITY
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
Good branding is based on how end-users think, feel and make decisions. Great branding also demonstrates the product value based on those end-user insights.
How to get inspiration for business branding when you aren't a designer :)
How to identify the core behavior insight for branding
How to get design inspiration for design briefing
How to profile 2-3 branding concepts
How to quickly validate each branding concept
This premium tool includes:
58 Pages | 7 Workshop Printables© | Success Stories
Shared example - 1#
86% of Consumers State That Authenticity Is Important
One of Israel's most prominent entrepreneurs sent me a summary of a branding proposition for a new gambling app, along with a web design that his developers had prepared. The business idea had exciting potential, but I defined a low chance of success.
I gave it a low chance of success due to the failure to implement branding authenticity.
The branding authenticity for this application was to emphasize “moderate gambler” users. Moderate gamblers play poker games and slot machines, but in the web design, the developers demonstrated roulette and blackjack games – which are more often played by "heavy gamblers".
Sounds silly, but they didn't pay attention to their branding authenticity 😳
Thanks to creating the web design as a simulation, the developers could quickly correct the mistake without spending time and money.
The importance of performing simulations of branding concepts
Simulation allows you to test your product value quickly and, without financial resources, perform 2-3 branding concepts. You can perform simulations of different branding propositions from different sources, BY YOURSELF.
For example, you can run an interactive simulation by creating different messages to identify the best branding claims. You can create simple physical simulations to define the best physical materials associated with your product. And you can perform digital simulations to define the look & feel, logo, and composition.
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Exclusive successful stories for inspiration
Unique techniques to enrich knowledge
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made Zoom
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