HOW TO
MOTIVATE CUSTOMERS
Based on the Amazon #1 Best-Seller Book:" Business Empowerment"
The purpose of successful marketing is not to focus on how many customers can get to know the product, but rather how many products can get to know the customers.
Identify when & where to influence
How to identify the best marketing position to reach your customers
How to define the "moment of truth"
How to map effective ways to motivate
How to bring your product to your customers
This premium tool includes:
66 Pages | 10 Workshop Printables© | Success Stories
Simple and easy to follow guidelines
Exclusive great practice insights sharing
Exclusive successful stories for inspiration
Unique techniques to enrich knowledge
Example - 1#
In their 2013 survey, Netflix discovered 3 important insights:
- Viewers prefer streaming channels according to which series they like.
- Viewers enjoy sequential binge viewing.
- To like a new series, viewers need to see more than the first episode.
Netflix examined how to impact buying motivation. By doing that, they were able to "game-change" the streaming market.
Example - 2#
New moms consult with each other all the time regarding everything. In 2014, I took this insight and started a Facebook group for ״first-time moms״ to talk about all their new experiences with their baby. This page was built around the “CONSULTING” keyword, not the product. We provided them with a helpline where they could get immediate advice and mom-to-mom recommendations.
In a year, this community grew to 100,000 members with a 40% contribution to the product sales!
"Business Empowerment" Reviews
"In her new book, Rinat Keinan leverages her unique combination of experiences from the famous "Bezalel Academy of Art and Design" and from working with brilliant Israeli entrepreneurs.
This asset enabled her to design a unique approach and an eye-catching guide book that can contribute new angles and insights to so many innovators"
Eran Flumin, CEO, Strategic Moves
Research & Innovation based Planning & Funding of Strategic Moves for Growth and former CEO (Israel), Frost & Sullivan
"In her new book, Rinat Keinan gives a different angle of passion, which allows the reader to achieve the impossible by the clean way of contemplation. This “how-to” book shows a way to flawlessly combine the practices, methods, modules, and play with them in simple ways to perform innovatively and produce some “irrational” results. This is real innovation!"
Marianne Galperin, CEO
A Tsunami survivor, a lecturer and combines
Hi-tech, Science, and Miracles while consulting
to startups and entrepreneurs
"The book provides students of entrepreneurship and budding entrepreneurs a practical framework for designing and analyzing their market research and validation process and best practices to manage common challenges facing new and disruptive businesses"
Liat Aaronson, Active Chair
Zell Entrepreneurship Program, Adelson School of Entrepreneurship, IDC Herzliya.
"The new book "Business Empowerment",
by Rinat Keinan provides a clear and proven methodology for startups. The structure's stages, the many examples and tool kit is an empowering tool for startups, helping them to make it through the first stages, the ups and downs that entrepreneurship throws at them"
Carmit Oron Co-Founder & CEO
The ACT Hub - Leading Israel's food-tech & the WMN +250 women entrepreneurship.
"Illuminating, methodical, practical.
For me, a different and unique concept of transmitting information through a book"
Dr. Adam Reuter - Chairman of Hedgewiz. Author
Hedgewiz - the largest financial risk management company in Israel. Author. DBA degree in finance.
"Rinat has found a way for us to have a Mentor that makes me feel less alone with a finger reach. Lennon sail once:"U may say I'm a dreamer' but I'm not the only one... " Rinat's book helps me know that"
Sigal Geshuri - Founder, Mentor
Expert
The WWW - Global leading women community.
15 Years of experience mentoring Israel's leaders.
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